Service and product marketing have long been dependent on celebrity endorsement. The presence of significant film-superstars such as James Woods, Ben Affleck and Sharon Osbourne is what attracts the attention of many customers. This is also the case with casino games such as poker and bingo.
Commercial gambling only recently started to get celebrity endorsement in the form of gambling advertising, which previously was more restricted. Some of the golden rules that casinos need to keep in minds include whether they wish for a long-term endorsement or a once off advertisement.
Familiarity and Intrinsic Association Remains Most Important
It is essential for the operators to take into consideration that the endorsement of a celebrity also taps into the psychology of an individual’s intrinsic association. It is a degree to which gambling is represented and associated positively and showed as an exciting pastime. It is also the familiarity that is used to appeal to players by software developers in creating slots that are based theme-wise on films, favourite board games, celebrities or even video slots.
The casino brand that decides to utilize celebrity endorsement takes quite a significant risk, as celebrities don’t come cheap and at the moment it is still a niche market. It is vital to target as many players as possible via the correct product, while the reputation, shape and image of the celebrity are also outstanding.
Billy Connolly Not Perfect for Lotto
Every celebrity does not increase sales; a great example is that when Billy Connolly was asked to endorse the lottery, the sales decreased. During a survey, it was found that most found the Scottish comedian to be irritating.
Branded Video Slots Inspired by Films
Major software developers such as Microgaming and NetEnt have enjoyed significant success with the creating of video slots. Developing brand related niches requires an agreement with the brand owner and therefore it is also called licensed slots. Some of the significant success include games such as Jurassic Park, Batman, Guns N’ Roses, Gladiator, Titanic and The Three Stooges.
Titanic Slot Allows Your Heart to Go On
Most players enjoy the Titanic slot due to its massive range of bonus rounds, while it is also seen as a majestic tribute to the film, based on the events taking place in 1912. The long list of theme-related features includes the safety feature; jack rose double wilds, Jack’s drawing mystery feature and the heart of the ocean free games.
The game is packed with wilds and wild features, these include the mystery double wilds feature, mystery wild reels feature. There is also the wheel feature, and with massive rewards, it is quite easy to see why players want their winnings to go!
The symbols used include images of Kate Winslet as Rose and Leonardo DiCaprio as Jack, enabling players to feel part of the romantic adventure. Spending time with Jack and Rose is not only a great pastime, but the slot also offers significant rewards worth up to 100,000 the activating bet.